I routinely mention the “three envelopes” story when talking to entrepreneurs about how startup CEOs often act when faced with a crisis. Many of them have never heard the story, so I’m recording it here for future reference:
A new CEO was brought in to run a tech company. The CEO who was stepping down presented him with three numbered envelopes and said, “If you’re ever faced with a crisis and you can’t think of a way out, just remember these envelopes.”
Months later when the sales team had badly missed their revenue targets, the CEO was under fire and the company’s stock price had fallen. Unable to come up with another solution, he opened the first envelope. The message inside read, “Blame your predecessor.” He scheduled a press conference and explained that the sales team was held back by the previous CEO’s decisions. The market agreed and the stock price rebounded.
Another year later, sales were again way off and this time there was an uproar over some serious product defects. Share prices were at an all-time low. Unable to come up with an alternative, he opened the second envelope. Inside was a message that read, “Reorganize.” He did, and there was another strong rebound.
Later on, the CEO was facing his third huge crisis. Inside the third envelope was a note that read, “Prepare three envelopes.”
I had dinner with Brett Terpstra in San Francisco recently and it was so much fun that he asked me to be a guest on his Systematic podcast. Half of the show covered the upcoming return of Meet The Makers and the other half covered my quest to find a startup religion that worked for me.
Twelve years ago today, I hosted my first Meet The Makers conference in New York City. Later that year I did two more events in San Francisco and NYC. The events were incredible, featuring interviews with the people responsible for some of the biggest online products and sites like Monster, DoubleClick, Google, E*TRADE and MapQuest.
In 2003, I put the live events on hiatus to build my blog network, but I continued producing long form interviews with a variety of creative people: web designers, entrepreneurs, authors, marketers and even cartoonists.
Looking back on my career, I’ve been fortunate to work with hundreds of amazing brands, but hosting Meet The Makers is easily the best job I ever had.
The tagline of Meet The Makers was “Creative people in a technical world.”
Soon, I will bring Meet The Makers back to continue exploring the tension between art and technology while profiling people who have built amazing things that we all wish we’d created ourselves.
I woke up on Sunday morning and saw four spam messages in my inbox from an old AOL account of mine that I almost never use. This isn’t a new thing, nearly every email address gets used to send spam via a process called “spoofing.”
Spoofing happens because anyone can send email as firstname.lastname@example.org via sloppy, but common, mail servers that allow open relaying. Open relaying means they don’t verify that you own a particular account. They just pass your mail along to the next server. The reason email works as an identity system is that ideally only Bill Gates can receive email sent to email@example.com. Again, anyone can send as him. I can send email as firstname.lastname@example.org, but I won’t get your replies so I don’t.
As I recall, older versions had the photos below the text. Or maybe I’ve only ever seen photo tweets on other sites via screenshots taken from twitter.com. Either way, I love how the photos are prominently displayed at the top. Can’t you tell?
Here are more options for embedded tweets — allowing you to turn off the conversations, hide the data cards, show related headlines and customize the design and alignment.
UPDATE: The photos moved to the top just a few months ago. I was worried it had been that way for years and I was late to discover the change.
I met the Contently founders a long, long time ago when I was co-hosting the NYC Open Angel Forum. Of all the companies who pitched our audience of investors over Shake Shack burgers and beer, I think they’ve gone the farthest. I mean furthest.
Anyway, they’re a great NYC startup success story and they interviewed me for their show about the future of publishing.
Invoca is a cloud-based service for tracking inbound call activity. When I first saw them years ago, they were called RingRevenue and they were pushing businesses to show phone numbers in Google search ads. Now they’ve got 3,000 customers and have raised a ton of money. They’re here to stay.
Never forget that a customer who is checking out your business on their phone … is holding a phone.
I’m glad they kept that last line. I’ll be using that again the next time I give a talk on mobile.
Another recommendation that didn’t make the cut:
If you want to get a deeper understanding of the challenges and strategies for conquering mobile, visit A Book Apart. They have brief, laser-focused books written by industry experts. Mobile First and Content Strategy for Mobile are both incredible resources whether you are building mobile sites yourself or managing designers who are creating your mobile site.
Luckily, they kept another one of my favorite pieces of mobile development advice:
Make sure that you test your mobile site on as many devices as possible, not just the one your team or your CEO uses. Fortunately, most cities have a free mobile testing lab. It’s called Best Buy.
Mergers are risky, and the chance for failure is high: Two-thirds of corporate marriages fail to produce enough financial gains to justify their cost.
There’s some good advice from CNN Money on successful mergers today and it has quotes from Ceros CEO Simon Berg.
When I talked to Simon about acquiring Ceros in early 2012, he had already done four acquisitions himself. The one that worked out the best was the one where they aligned the companies in advance of the deal. Ones that didn’t go well hadn’t begun merging until the contract was signed.
So naturally, Simon moved from London to NYC in March and we worked together as if we were one big team long before our June deal.
Writing LinkedIn recommendations is like eating Lay’s potato chips. You can’t stop after just one. I think the process releases endorphins or something. Maybe it’s just the karma, but it makes me feel really good.
The first one I wrote today was because one of my friends suggested I recommend another friend. It was long overdue and it was really easy to write.
Then I thought about the other people who have helped me get to where I am in my career and I ended up writing another five recommendations.
I’m not talking about LinkedIn’s silly skill endorsements like “Brian is good at cloud.” I mean a good old fashioned four paragraph Yelp-style review of someone who was a pleasure to work with.
Maybe I’ll do a few more before I head into NYC today.