I used the term “adblockalypse” in our team’s Slack channel and liked it so much that I registered the domain adblockalypse.com, created the Twitter account @adblockalypse and wrote a popular Medium post on the death of ad-supported publishing.
“Adblockalypse” is the end of days for publishers and advertisers. Once it arrives, content creators on the internet will never be the same again. Many will be destroyed. The ones who survive will be forever transformed.
And that might not be a bad thing.
Continue reading Adblockalypse! on Medium.
Brian Alvey 