Is ‘1,000 True Fans’ Too Good To Be True?

Some creators can make Kevin Kelly’s 1,000 True Fans theory work. Most creators can’t. My Medium post Is ‘1,000 True Fans’ Too Good To Be True? explores the history of 1,000 True Fans, some its success stories and where most creators stumble.

If you want to make a living doing what you love  —  playing guitar, writing books, drawing webcomics, podcasting, reviewing movies, playing video games, making YouTube videos or filling Pinterest boards —  all you need to do is find 1,000 True Fans. When you have one thousand people each spending a hundred dollars on you every year, that’s a $100,000 salary. Now you can quit your job and focus on your art!

Simple, right?

Hardly.

The biggest thing that creators miss is that fans need constant attention and acknowledgement. Fans need to be rewarded, but rewarding and including them isn’t easy, which is why we eventually shut down Recurrency and created Clipisode.

Continue reading Is ‘1,000 True Fans’ Too Good To Be True? on Medium.

Published by Brian Alvey

I build software that makes creative people more powerful.

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