Category Archives: Uncategorized

Every marketing team I talk to is both terrified and excited by AI. Honestly, both reactions are justified. I get it. There’s no template to work from. This is an unprecedented disruption. WordPress VIP asked 2000 people to tell us who they think is doing AI well in their brand messaging. The resounding answer was:Continue reading “2,000 people surveyed say nobody does AI messaging well”

At this time of year? At this time of day? In this part of the country? Localized entirely within your WordPress?!? You bet. It’s here now. People joke that the “S” in MCP is for security. So WordPress VIP made Secure MCP for the biggest and most important websites on the planet. Auditable. Governed. AvailableContinue reading “Secure MCP?”

The Pope posted on X about the hundredth anniversary of the Holy See’s publishing house, the Libreria Editrice Vaticana. It was a “moment to reflect on the importance of books and of writing,” but the internet took it as a command to write dirty fanfic or to stop using AI for writing, treating it asContinue reading “Papal get ready”

The biggest risk to your company right now isn’t AI. It’s how you coordinate your AI with your people. You can’t just promise to keep a “human in the loop.” Writing a policy document isn’t enough. This needs to be part of your content factory, part of the machine that runs your business. If youContinue reading “Content Guidelines for people and agents in CMSes”

When I was 15, I joined my high school’s horseback riding club. My high school was in Brooklyn, New York. I took two buses from Bay Ridge to Prospect Park. We would saddle up our horses, walk them down the cobblestone road on Caton Place, walk them across the big traffic circle and then hopContinue reading “Horseback riding in Brooklyn?”

Here’s a fascinating story about Peter Wayne Moe and a team of more than a hundred people preparing the Longbranch Whale to hang at Seattle Pacific University. I ask Sandilands where he learned to shoot a crossbow. Was he in the army? Was he a sniper? “Of course not,” he says. “I’m Canadian.” That wasContinue reading “How to Articulate a Whale”

“I’m Glad My Mom Died” is an incredible, well-written book — filled with gut punches. Highly recommended. Early in her book, Jennette McCurdy’s mom flips out because her daughter might want to be a writer instead of an actress. Writers are frumpy and fat. Actresses are pretty and skinny. It’s sad, because by this pointContinue reading ““I’m Glad My Mom Died””

[minor spoiler ahead] My daughter and I watched Tick, Tick… Boom! We loved it. Andrew Garfield can sing. Vanessa Hudgens is a star. So underrated. And the Sunday brunch scene filled with legends from Broadway was a delight. But one scene hit me hard that I wasn’t expecting. It’s well known that Jonathan Larson diedContinue reading “Tick, Tick… Boom!”

I wrote that in 2011 and it got a bunch of attention. Then every few years someone with a lot of followers would discover it and retweet it and it would get a bunch more attention. I’ve seen it quoted a bunch, sometimes attributed to “anonymous” but usually tweeted without attribution or rewritten as “MoreContinue reading “The most popular software for writing fiction isn’t Word. It’s Excel.”

UPDATE: Sonos CEO Patrick Spence sent customers a great reassuring email today. They won’t be bricking older devices and they will make sure mixed networks with old and new devices work. Like I said before, I’m optimistic. I love Sonos. I have loved Sonos for years. They were one of our advertisers when my friendsContinue reading “The death of Sonos has been delayed”