AI isn’t killing websites, but their job is changing

AI isn’t replacing websites. But it IS changing what they’re used for.

For years, websites have been the destination.

Today, they’re your system of record that powers AI interactions everywhere else.

I got to join Lauren Goerz on The Dialogue Architects Podcast to explore all the ways that AI is reshaping enterprise content management, digital experiences and the future of work.

We covered enterprise websites as the source of truth in an AI-first world, how answer engines are changing content discovery and totally disrupting traditional customer buying journeys, and why governance and accessibility matter even more as adoption grows. We also talked about jobs to be done (JTBD) as a better way to divide work between people and agents, and what conversational interfaces could mean for enterprise software.

Thanks Lauren for a fun, wide-ranging conversation. You do great research and run a fantastic show.

We did a lot on this one!

Watch us here: