Every marketing team I talk to is both terrified and excited by AI. Honestly, both reactions are justified.
I get it. There’s no template to work from. This is an unprecedented disruption.
WordPress VIP asked 2000 people to tell us who they think is doing AI well in their brand messaging.
The resounding answer was: nobody!
No one is making AI make sense to regular people. No one can tell them why it matters, why it’s good for them.
So what can a marketer do when there’s no incumbent, no playbooks, no guarantees?
Well, that’s the opportunity. No template to copy means no one is ahead of you. The first brand that says something true about AI plainly, in language their customers will actually repeat, wins the hearts and minds of the next big market.
If someone asked you what brand is doing AI messaging well, who would you name?
Brian Alvey 