A good friend of mine has used an evil, but effective management trick for as long as I’ve known him.
If a designer brings him a layout, web design or logo, he sends it back for another round. Even if it’s the most amazing thing he’s ever seen. He never accepts the first version.
It doesn’t matter if Nirvana just handed him the first copy of Nevermind. If they just go back in the studio for a few more weeks and try again, 9 times out of 10 they will return with something better.
When I decided to redesign my site and start blogging again I did some mockups. Originally I had a background image under those header links. I was going to alternate it with photos from conferences I’ve spoken at or other pictures from my career. But I couldn’t get it to work right. And the thin red line for my hand drawn name wasn’t working for me.
So I scrapped the background image, which also makes the site load faster, and I used high tech design tools* to make a bolder logo.
* Sharpie pen on envelope scanned in via iPhone.