Propeller envy

TechCrunch reported that Propeller.com has been doing better than Netscape.com since AOL took the Netscape domain away from the social news team and turned it back into a portal.

The conclusions they found included:

  • the audience must have been really loyal to the social news site
  • that Jason and the entire Netscape social news team were vindicated for their efforts
  • AOL’s latest move destroyed the Netscape brand by another 50%

I think they’re missing the story here. The real conclusion a savvy reporter should draw is that the Propeller team needs to be careful to stay under the radar or a middle manager at AOL is going to take their new domain name away. Just look at all the built-in traffic it has!

I’m betting that the social news site will live at either Compuserve.com or Switched.com by Christmas and Propeller.com will be an instant messenger client.

Published by Brian Alvey

I build software that makes creative people more powerful.

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