Author Archives: Brian Alvey

I’m a fan of Simon Owens’ Business of Content podcast, so I was really thrilled to be interviewed in a recent episode. And I love how he puts a transcript of each interview in a Medium post for people who aren’t into podcasts. Smart! I interviewed Alvey about what it was like to run aContinue reading “The Business of Content”

We announced a great new feature at VidCon Australia this summer: Clipisode automatically transcribes every clip that comes on. All clips. For free. But we don’t show the words over your videos like everyone else’s ugly closed captions. We smartly work the captions into the episode’s theme as “open captions.” So instead of getting somethingContinue reading “Automatic captions on every clip”

In January, I was back in the LAUNCH Incubator working on my presentation. I was planning to introduce a Recurrency app that made it easier for creators to engage and include their supporters each month. But the feedback I got was a surprise: “Why do you force me to join your crowdfunding site when IContinue reading “The End of Recurrency”

When I was searching for something new to build in 2014, Jason told me about the problems he was having with Mahalo on YouTube. At the time, a single YouTube subscriber was worth an estimated $0.10/year to publishers, but an email subscriber was worth $1.25/year. For Jason’s shows, collecting 100,000 email addresses could mean theContinue reading “YouTubers Just Got YouTubered”

Some creators can make Kevin Kelly’s 1,000 True Fans theory work. Most creators can’t. My Medium post Is ‘1,000 True Fans’ Too Good To Be True? explores the history of 1,000 True Fans, some its success stories and where most creators stumble. If you want to make a living doing what you love  —  playingContinue reading “Is ‘1,000 True Fans’ Too Good To Be True?”

I used the term “adblockalypse” in our team’s Slack channel and liked it so much that I registered the domain adblockalypse.com, created the Twitter account @adblockalypse and wrote a popular Medium post on the death of ad-supported publishing. “Adblockalypse” is the end of days for publishers and advertisers. Once it arrives, content creators on theContinue reading “Adblockalypse!”