Some creators can make Kevin Kelly’s 1,000 True Fans theory work. Most creators can’t. My Medium post Is ‘1,000 True Fans’ Too Good To Be True? explores the history of 1,000 True Fans, some its success stories and where most creators stumble. If you want to make a living doing what you love — playingContinue reading “Is ‘1,000 True Fans’ Too Good To Be True?”
Author Archives: Brian Alvey
Adblockalypse!
I used the term “adblockalypse” in our team’s Slack channel and liked it so much that I registered the domain adblockalypse.com, created the Twitter account @adblockalypse and wrote a popular Medium post on the death of ad-supported publishing. “Adblockalypse” is the end of days for publishers and advertisers. Once it arrives, content creators on theContinue reading “Adblockalypse!”
Animated Recurrency
I love the new animated Recurrency home page design!
Should you apply to the LAUNCH Incubator?
It depends. It’s not for everyone. Only apply to the LAUNCH Incubator if you want to: get Jedi-level presentation training – which will help you… get a “yes” from every angel investor you talk to – which will help you… attract a world-class team – which will help you… build a world-class product – which is made better when you… getContinue reading “Should you apply to the LAUNCH Incubator?”
Make awesome possible
Yesterday, Jonathan George and I launched Recurrency on stage at the LAUNCH Festival. Leading up to our debut, we spent 12 weeks in the LAUNCH Incubator doing pitch rehearsals. That training was invaluable and some of the other incubator entrepreneurs will surely be lifelong friends. What is Recurrency? For supporters and super fans, it means giving money to creators theyContinue reading “Make awesome possible”
The second mouse gets the cheese.
I’ll never forget how my friend Carolyn introduced me at a backyard party a few years ago: “This is Brian Alvey. He invented blogging.” I immediately corrected her: “I didn’t invent blogging. I perfected it.” I’ve told that story on stage many times. While it might sound conceited, there is a lot of truth in the statement.Continue reading “The second mouse gets the cheese.”
Me, defending TMZ at breakfast this morning
“It’s not low quality reporting at all. It’s high quality reporting on low quality people. There’s a difference.”
Secret Project X
Back in 2006 when Jason and I were working with some really talented people on a Digg-like social news version of Netscape, I called it Secret Project X. I even registered secretprojectx.com. I love that name. Some of the people from that same Netscape team were also busy working to get TMZ up and running on my old Blogsmith blog platform.Continue reading “Secret Project X”
Three envelopes
I routinely mention the “three envelopes” story when talking to entrepreneurs about how startup CEOs often act when faced with a crisis. Many of them have never heard the story, so I’m recording it here for future reference: A new CEO was brought in to run a tech company. The CEO who was stepping downContinue reading “Three envelopes”
Brett Terpstra’s Systematic podcast
I had dinner with Brett Terpstra in San Francisco recently and it was so much fun that he asked me to be a guest on his Systematic podcast. Half of the show covered the upcoming return of Meet The Makers and the other half covered my quest to find a startup religion that worked for me.Continue reading “Brett Terpstra’s Systematic podcast”
Brian Alvey 