The biggest risk to your company right now isn’t AI. It’s how you coordinate your AI with your people.
You can’t just promise to keep a “human in the loop.” Writing a policy document isn’t enough. This needs to be part of your content factory, part of the machine that runs your business.
If you can ignore it, it isn’t a policy. It’s a suggestion. It’s a wish.
The teams I’ve seen struggle are the ones who put governance rules in a Google Doc that’s never opened again after it’s written.
The good news is that enterprise procurement teams are aware of this. They want a guarantee that policies will be enforceable.
Even on a micro level like for authoring, I thought WordPress VIP was going to have to build the missing guidelines for our big customers. We did a hackathon project at a team meetup in Berlin a few months ago where we worked on a guidelines plugin. But that same week, Content Guidelines was introduced as an experiment in WordPress core — not just for the biggest websites, but for all WordPress sites. It’s a way to define editorial guidelines in code so your content “stays on-brand and consistent” whether it’s worked on by people or agents.
How do you make sure your people and agents follow the same rules?
Brian Alvey 