Pivoting

My 16-month absence from blogging coincided with a major career transition.

At the end of 2011, I decided to change my startup in three major ways. I will explain what those three ways were soon, just know that to accomplish this big change we acquired another company, merged our companies together, kept their name and kept their CEO.

It might surprise people who work in big, slow companies to know that changing the course of a 35-person startup isn’t easy — especially when you’ve got famous customers who rely on your product and your team and they’ve got a daily audience of millions of people.

The good news is that our pivot was a success.

The bad news is that I miss being a startup CEO, actually building something instead of helping my old team from the outside. I’ve been describing this situation to people as being a ghost in your own house.

But let’s end on some good news: very soon, I won’t be a ghost anymore.

Published by Brian Alvey

I build software that makes creative people more powerful.

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